Overview

Designed a modern, conversion-focused landing page for a real estate agency to showcase premium properties, highlight services, and generate qualified leads through a clean and engaging user experience.

Goal

Create a visually appealing landing page that builds trust, showcases featured properties, and encourages visitors to contact the agency or schedule property inquiries.

My Role

• UI/UX Design

• Wireframing

• High-Fidelity UI Design

• Responsive Design

• Interactive Prototyping

After reviewing session recordings and funnel data, it became clear that the platform was asking users to pay before they truly experienced meaningful value. The pricing page was feature-heavy and overwhelming, listing technical differences instead of tangible outcomes. Instead of pushing users toward a static pricing page, I proposed a shift in strategy—moving from feature-based selling to value-triggered upgrading. The idea was to let users reach moments of high intent inside the product and introduce upgrades contextually, exactly when they were trying to access a premium feature.

Average resolution time for a false positive fell from over 15 minutes to 38 seconds. The NPS gap between customers who had experienced a false positive and the platform average closed from 41 points to 9 points. Card reactivation through self-service, without any agent involvement, went from 23% to 87%. The insight that ran through the entire project was that fraud protection and customer trust are not in tension with each other, they depend on each other. When a system treats every customer like a potential threat and gives them no agency in their own resolution, it erodes exactly the kind of trust that a banking product needs to survive long-term. The redesign did not make the bank's fraud system less rigorous. It made the customer feel like a partner in it rather than a suspect caught in it.